Selected marketing work · 2026
Digital Marketing Product Marketing Web3 Content
I turn complex Web3 and fintech concepts into clear social content published across X and LinkedIn.
01 · Introduction
I combine product understanding, editorial judgment, copywriting, visual production, and video editing to turn early-stage ideas into clear social content for business and crypto-native audiences.
My role at Billz
Billz is an early-stage fintech/Web3 startup building an AI-powered financial operating system for company treasury.
I manage Billz’s social content workflow across X and LinkedIn, including editorial direction, copywriting, visual creation or adaptation, and publishing, in alignment with the project’s positioning and founding vision.
The selected work includes original assets, team-provided footage, and official third-party visuals, with credits included where relevant.
02 · Selected work
Three examples showing how I move from product or ecosystem context to a clear, published marketing asset.
Product storytelling
Billz was presenting a new AI-assisted experience for crypto-backed business spending.
Developed the angle and product narrative, recorded the Billz platform screens, wrote the copy, edited the vertical video, and published the final post.
A concise asset that turns a multi-step product flow into a clear visual story.
▶ View on X02Thought leadership · Short-form video
The Solana Seeker release created a timely opportunity to connect crypto mobile adoption with Billz’s positioning.
Developed the angle and copy, then transformed raw footage from Billz’s CTO into a branded vertical video—handling pacing, text, sound, editing, and publishing.
A fast, Web3-native post connecting an ecosystem moment with a relevant Billz perspective.
Raw unboxing footage: Jonathan Charlot, Billz CTO. The live post opens with a brief third-party excerpt from This Past Weekend.
03Ecosystem communication
Billz joined the Superteam Ireland ecosystem following connections developed during the CastleDAO residency.
I attended CastleDAO in person and turned the ecosystem activity I observed there into a structured editorial recap. I developed the angle, wrote the copy, created the co-branded visual, and published the post.
A concise ecosystem announcement grounded in direct event context.
03 · More work
Thought leadership
Developed the angle, researched the topic, wrote the copy, art-directed and produced the final visual, and published the post.
View live post
Community amplification
Selected a relevant initiative, developed the Billz angle, wrote the copy and call to action, and published the post.
Official visual created by Superteam Ireland.
View live post
Educational content
Developed the narrative, recorded the Billz platform screens, edited the walkthrough, wrote the copy, and published it.
View live post04 · Evolution
The progression reflects tighter sequencing, stronger brand consistency, and clearer message hierarchy while building on the product-explainer foundation of my earlier work.
A longer horizontal walkthrough explaining several strategies and dashboard steps.
A short vertical asset focused on one journey and a tighter narrative.
05 · Contact
Open to Digital Marketing, Product Marketing, GTM, and Web3 content opportunities with international and remote teams.
